Conversational Marketing: a Debrief of the Portland B2B Marketing User Group

You’ve probably heard about conversational marketing or, at the very least, experienced it. It’s that chat window that pops up allowing you to have a real-time conversation with a company when you’re visiting their website. At a recent Portland, OR B2B Marketers User Group, we dove into a deep discussion about conversational marketing. Many of the […]

9 Ethical Marketing Measures You Can Take with Pardot

If you’re sold on ethical marketing and ready to get started, here’s what you’ve come for.  I’ve outlined 9 ways you can define your brand and use of Pardot in a more ethical manner. 1. Make sure your privacy policy is on your landing pages For some businesses, it’s required by law to have and […]

Let’s Meet at Dreamforce

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