Startup PHL

Client: City of Philadelphia

The City of Philadelphia had a website to help tech start-ups have a main resource for information on how to apply for grants and business licenses, but it needed an update.

My job was to come up with a UI/UX design solution that would focus on a younger demographic while ensuring the website was user-friendly and easier to use than the previous model with it's largely grey color pallet.

The solution I came up was focused on creating larger images and an easier UI to help users find information without being overwhelmed by implementing an accordion menu on some pages. Icons were created to help make navigating the home page easier as well.

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