Fetish Movies Branding and Marketing

While working for the HotMovies.com family of websites, I noticed that we had a major site that wasn't getting major respect or attention. Despite being around for nearly 10 years and sponsering countless events, fetishmovies.com continued to not see any real traffic boost and nearly no new signups.

To that end, I concieved, created, and executed a complete re-branding of Fetishmovies.com that took the focus away from our tired sales line and focused on the consumer and asked them "What's your fetish?"

I created high-end print ads that focused on high-quality photography and the more glamourous side of a niche that, for others, would have instead focused on a more crude aspect.

Sales increased, a blog dedicated to the site was created along with new business cards, banners, and a larger social media presence. During the course of the campaign, the site did better than before.