Brian Rudnick for City Council - Branding

During the summer of 2011, I was approached by Brian Rudnick as he was getting ready to run for City Council in Philadelphia. I was given the monumental task of branding his campaign.

After a few meetings and discussions, we decided on a bold font to enforce his strength as a candidate. As another twist, we decided to abandon the traditional red, white, and blue colors seen on yard signs and go for a stark green, white, and black design instead. The slogan, "Vote Green for a Change", was based on the fact that he was trying to run for the Green Party.