Pennyslvania Prime Logo and Branding

Back in my Sophmore year of college I had a project to come up with the branding and overall look and design for a food company. We could choose any industry we wanted and I wound up choosing steak. The task was to come up with a logo and various items such as packaging, business suplies, and other supporting items.

Fast-forward a few years. I've always kept the original files on my computer and finally had a chance to try it again.

I just wanted to knock-out something for fun, and I decided to just keep it simple and interesting, focusing on tradiitonal imagery of steak and the symbolism of the Keystone.